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December 18, 2017

Making Emotional Connections with Brand Psychology

We already talked about how important it is for personal and corporate brands to connect with their target audience here. Now how do brands actually make that connection? Brands use color, typography, and brand personality together to tell a clear story that makes an emotional connection with your audience. Color Psychology Have you ever stood . . .

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Posted in Branding, Starting a Business / 2 comments

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